Brenda Terry Co. | Business strategy and breakthrough work for women in business
for women in business
HI, I’M BRENDA.
The business matters. So does the woman building it.
Business strategy and breakthrough work for women who want to build a business that delivers, with more money, power, and choice, without sacrificing what matters to them.
for women in business
HI, I’M BRENDA.
The business matters. So does the woman building it.
Business strategy and breakthrough work for women who want to build a business that delivers, with more money, power, and choice, without sacrificing what matters to them.
YOU KNOW WHAT YOU WANT.
You know how to do the work. You've done it for years, and you have the track record to prove it.
Now you want to build something with it that's entirely yours.
Maybe it's a business big enough to match what you know you're capable of. Or a smaller one that pays beautifully and leaves you time to enjoy your life.
Either way, you can see it: the money, the freedom, and finally deciding for yourself how you work and how you live.
Once you got a glimpse of it, it wouldn't leave you alone.
So you said yes.
What you couldn't see was everything between where you are and where you're going, or what it would ask of you as the woman building it.
That's where the friction begins.
YOU KNOW WHAT
YOU WANT.
You know how to do the work. You've done it for years, and you have the track record to prove it.
Now you want to build something with it that's entirely yours
Maybe it's a business big enough to match what you know you're capable of. Or a smaller one that pays beautifully and leaves you time to enjoy your life.
Either way, you can see it: the money, the freedom, and finally deciding for yourself how you work and how you live.
Once you got a glimpse of it, it wouldn't leave you alone.
So you said yes.
What you couldn't see was everything between where you are and where you're going, or what it would ask of you as the woman building it.
That's where the friction begins.
THERE'S A VERSION OF THIS NO ONE REALLY TALKS ABOUT.
You can wholeheartedly believe in your business and still wonder what the hell you've gotten yourself into.
You can know exactly what your work is worth and still hear yourself justifying the price.
You can want people to find you and still wish you could stay safely tucked behind the scenes.
You can want the business to take off and still refuse to let it swallow the life you built it for.
You can want it so badly you'd go to any lengths to make it happen and still be fed up with how long it's taking.
Some of this is the business. And some of it started long before the business did.
THERE'S A VERSION OF THIS
NO ONE REALLY TALKS ABOUT.
You can wholeheartedly believe in your business and still wonder what the hell you've gotten yourself into.
You can know exactly what your work is worth and still hear yourself justifying the price.
You can want people to find you and still wish you could stay safely tucked behind the scenes.
You can want the business to take off and still refuse to let it swallow the life you built it for.
You can want it so badly you'd go to any lengths to make it happen and still be fed up with how long it's taking.
Some of this is the business. And some of it started long before the business did.
THE UNSPOKEN RULES WE BRING INTO BUSINESS
Long before we had more access to money, power, and choice, we learned what a good woman should be, what she's allowed to want, what she's allowed to expect, and what she's allowed to have.
We also learned how much room we should take up and who we should check with first.
None of those things align with building a business that makes real money, puts us front and center, and lets us be the boss.
But most of us brought them into business anyway, because it's what we know.
So they show up in our prices, in the work we do for free, and in our need to do everything ourselves.
What we're really negotiating with is two systems. One organized around what we've known. The other reaching for what we want now.
That's what makes doing business as a woman so hard.
THE UNSPOKEN RULES WE BRING INTO BUSINESS
Long before we had more access to money, power, and choice, we learned what a good woman should be, what she's allowed to want, what she's allowed to expect, and what she's allowed to have.
We also learned how much room we should take up and who we should check with first.
None of those things align with building a business that makes real money, puts us front and center, and lets us be the boss.
But most of us brought them into business anyway, because it's what we know.
So they show up in our prices, in the work we do for free, and in our need to do everything ourselves.
What we're really negotiating with is two systems. One organized around what we've known. The other reaching for what we want now.
That's what makes doing business as a woman so hard.
THE BUSINESS AS THE BREAKTHROUGH.
Every time the business asks more of us, it gives us a chance to choose what we want over what we know.
Raise the price. Hand off the work. Let people see us.
Some of that takes better strategy. Some of it takes working through what we've always known. Most of the time, it takes both.
That's why I work on both.
Sometimes the problem is in the business itself.
Other times, it's the deeper patterns that keep getting in the way.
I work with both, and where we begin depends on what's in front of you now.
Your work has depth. Your business should make that clear, even when you're not there to explain it.
In Business Foundations, we work one-on-one on the part of your business that needs attention: an offer that's ready to sell, messaging that makes its value clear, or a path to sales that helps interested people become clients.
Each is its own engagement. We start where it matters most.
A 15-week group program with private support from me for women in business who want more room for the life they're building.
We help you see what's getting in the way, release unresolved emotional weight, and change the responses that keep pulling you back, so more of your energy can go toward what you want now.
A six-month, one-on-one program for the hard things that won't leave you alone.
Whether it's a loss, a relationship, or something else affecting your life, we work closely together to find and resolve what's underneath it, so you can finally put it down and move forward with greater peace and freedom to enjoy your life.
WHAT THIS WORK MADE POSSIBLE
HI, I'M BRENDA.
I've been an entrepreneur for more than 30 years. I started in sales, knocking on actual doors, and spent the decades that followed building businesses of my own, through the good years and the lean ones. I learned most of it the hard way, and I'm still learning.
For more than 10 of those years, I've worked closely with women in business. These are experienced women, exceptional at what they do, building businesses that didn't yet reflect it.
The more I worked with them, the more I recognized what I'd lived myself: the business and the woman building it, tangled together. The strategy mattered. So did everything we learned long before we had access to money, power, and choice.
Living in the Middle is what I call it.
Business Foundations and Breakthroughs Made Simple™ are what I built from it.
HI, I'M BRENDA.
I've been an entrepreneur for more than 30 years. I started in sales, knocking on actual doors, and spent the decades that followed building businesses of my own, through the good years and the lean ones. I learned most of it the hard way, and I'm still learning.
For more than 10 of those years, I've worked closely with women in business. These are experienced women, exceptional at what they do, building businesses that didn't yet reflect it.
The more I worked with them, the more I recognized what I'd lived myself: the business and the woman building it, tangled together. The strategy mattered. So did everything we learned long before we had access to money, power, and choice.
Living in the Middle is what I call it.
Business Foundations and Breakthroughs Made Simple™ are what I built from it.
